World's most valuable brands

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kevm14
Posts: 15200
Joined: Wed Oct 23, 2013 10:28 pm

World's most valuable brands

Post by kevm14 »

http://www.forbes.com/powerful-brands/list/

The top 100. This isn't tech sector. Or just US based companies (though having a US presence is required to make the list so some exclusions apply).

Both Apple and MS are outperforming their ranking if you look at revenue (the columns sort if you click). MS, in particular.

Also of interest is Exxon Mobile which has #2 top revenue but is #81 in brand value.

Here is how they determine brand value: http://www.forbes.com/sites/kurtbadenha ... e-numbers/
bill25
Posts: 2583
Joined: Thu Oct 31, 2013 2:20 pm

Re: World's most valuable brands

Post by bill25 »

To me, the biggest surprises are McDonalds and Coke with the junk food backlash that is popular now.
Bob
Posts: 2440
Joined: Thu Dec 19, 2013 7:36 am

Re: World's most valuable brands

Post by Bob »

On a similar note, I was surprised to see Marlboro in there.
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