Millennials have been labeled as the generation who least cares about automobiles, so it would seem odd for a car company to brag about being number 1 in sales to them. What does that say to the rest of us that do care?
Number 1 with Millenials because Acura is the lowest priced of the Luxury brands. What a dubious distinction.
Millennials: find the cheapest brand with a badge loosely associated with luxury.
In 2006, Australian McCrindle Research Center used 1982 to 2000 as Generation Y birth dates in a document titled "Report on the Attitudes and Views of Generations X and Y on Superannuation".[21][22] A later McCrindle report in 2009 gave a range of 1980–1994, starting with a recorded rise in birth rates, and fitting their newer definition of a generational span as 15 years.[23] Under this definition McCrindle uses birth rates to determine when a new generation emerges rather than or in addition to sociological changes and trends.
In 2013, a global generational study conducted by PricewaterhouseCoopers with the University of Southern California and the London Business School defined Millennials as those born between 1980 and 1995.[24]
In May 2013, a Time magazine cover story identified Millennials as those born from 1980 or 1981 to 2000.[25]
In 2014, the Pew Research Center, an American think tank organization, defined "adult Millennials" as those who were 18 to 33 years old, born 1981–1996.[26] And according to them, the youngest Millennials are still "in their teens" with "no chronological end point set for them yet".[26]
In 2014, a comparative study from Dale Carnegie Training and MSW Research was released which studies Millennials compared to other generations in the workplace. This study described "Millennial" birth years between 1980–1996.[27] Gallup Inc. which is a large company that does polling, also tends to use 1980–1996 as birth years.[28][29]
I like the last one:
Various other sources put the births of Millennials between 1983 and 2000, particularly in the United States and Canada.
I think Hondas rebadged as Acuras being popular with younger buyers isn't anything new. Remember that guy I mentioned at WPI who introduced his vehicle as an "Acura CL" when it was a 98 2.2CL? I don't know what that guy drives now but his age group is still driving the equivalent of that 2.2CL...
Also it makes some sense. If they don't care about cars, they want something that says "I have enough money to make a payment on an entry level luxury car" but that they also want Honda reliability.
kevm14 wrote:I think Hondas rebadged as Acuras being popular with younger buyers isn't anything new. Remember that guy I mentioned at WPI who introduced his vehicle as an "Acura CL" when it was a 98 2.2CL? I don't know what that guy drives now but his age group is still driving the equivalent of that 2.2CL...
Still better than the guy I knew at UMaine who had a 2.slow Jetta with VR6 badges and used to brag about how fast it was.