Jonny Lieberman wants a CTS-VMax
Posted: Sat Oct 24, 2015 5:44 pm
http://blogs.motortrend.com/its_time_fo ... _vmax.html
Interesting. Cadillac (and I) would probably argue they are already performing at the level of many of those high margin special edition cars. But that misses the point I guess.Before we talk VMax specifics, let's talk business case. Put very simply, performance cars are premium products. Premium cars make up only 11-12 percent of the auto industry's volume, but (depending on who you talk to) either 50 percent or more than 50 percent of the profits. If people are willing to pay more for more performance, you make more profit. All indicators point to the fact that they are more than willing. So right here is the excuse needed to justify a Cadillac VMax badge: GM wants to make more money.
VMax wouldn't be unprecedented. BMW makes Competition Package versions of their M cars. AMG adds an S before sometimes adding Black Series. Audi makes the R8 V10 Plus. Jaguar goes from R to RS to (sometimes) RS-GT, and now all the way up to SVR. It's time for Cadillac to get with the (more profits) program.