Repair-It

Millennials have been labeled as the generation who least cares about automobiles, so it would seem odd for a car company to brag about being number 1 in sales to them. What does that say to the rest of us that do care?

Number 1 with Millenials because Acura is the lowest priced of the Luxury brands. What a dubious distinction.

Even Buick outsells Acura!

Date and age range defining

In 2006, Australian McCrindle Research Center used 1982 to 2000 as Generation Y birth dates in a document titled "Report on the Attitudes and Views of Generations X and Y on Superannuation".[21][22] A later McCrindle report in 2009 gave a range of 1980–1994, starting with a recorded rise in birth rates, and fitting their newer definition of a generational span as 15 years.[23] Under this definition McCrindle uses birth rates to determine when a new generation emerges rather than or in addition to sociological changes and trends.

In 2013, a global generational study conducted by PricewaterhouseCoopers with the University of Southern California and the London Business School defined Millennials as those born between 1980 and 1995.[24]

In May 2013, a Time magazine cover story identified Millennials as those born from 1980 or 1981 to 2000.[25]

In 2014, the Pew Research Center, an American think tank organization, defined "adult Millennials" as those who were 18 to 33 years old, born 1981–1996.[26] And according to them, the youngest Millennials are still "in their teens" with "no chronological end point set for them yet".[26]

In 2014, a comparative study from Dale Carnegie Training and MSW Research was released which studies Millennials compared to other generations in the workplace. This study described "Millennial" birth years between 1980–1996.[27] Gallup Inc. which is a large company that does polling, also tends to use 1980–1996 as birth years.[28][29]

Various other sources put the births of Millennials between 1983 and 2000, particularly in the United States and Canada.

kevm14 wrote:I think Hondas rebadged as Acuras being popular with younger buyers isn't anything new. Remember that guy I mentioned at WPI who introduced his vehicle as an "Acura CL" when it was a 98 2.2CL? I don't know what that guy drives now but his age group is still driving the equivalent of that 2.2CL...