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30th Anniversary of Acura - a favorite with Millennials

Posted: Sun May 01, 2016 7:07 am
by kevm14
http://www.motortrend.com/news/acura-ce ... llennials/

Some funny comments:
Millennials have been labeled as the generation who least cares about automobiles, so it would seem odd for a car company to brag about being number 1 in sales to them. What does that say to the rest of us that do care?
Number 1 with Millenials because Acura is the lowest priced of the Luxury brands. What a dubious distinction.
Millennials: find the cheapest brand with a badge loosely associated with luxury.

Bonus burn:
Even Buick outsells Acura!

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Sun May 01, 2016 5:47 pm
by bill25
Be careful how you refer to millennials...
Date and age range defining

In 2006, Australian McCrindle Research Center used 1982 to 2000 as Generation Y birth dates in a document titled "Report on the Attitudes and Views of Generations X and Y on Superannuation".[21][22] A later McCrindle report in 2009 gave a range of 1980–1994, starting with a recorded rise in birth rates, and fitting their newer definition of a generational span as 15 years.[23] Under this definition McCrindle uses birth rates to determine when a new generation emerges rather than or in addition to sociological changes and trends.

In 2013, a global generational study conducted by PricewaterhouseCoopers with the University of Southern California and the London Business School defined Millennials as those born between 1980 and 1995.[24]

In May 2013, a Time magazine cover story identified Millennials as those born from 1980 or 1981 to 2000.[25]

In 2014, the Pew Research Center, an American think tank organization, defined "adult Millennials" as those who were 18 to 33 years old, born 1981–1996.[26] And according to them, the youngest Millennials are still "in their teens" with "no chronological end point set for them yet".[26]

In 2014, a comparative study from Dale Carnegie Training and MSW Research was released which studies Millennials compared to other generations in the workplace. This study described "Millennial" birth years between 1980–1996.[27] Gallup Inc. which is a large company that does polling, also tends to use 1980–1996 as birth years.[28][29]
I like the last one:
Various other sources put the births of Millennials between 1983 and 2000, particularly in the United States and Canada.

https://en.wikipedia.org/wiki/Millennials

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Sun May 01, 2016 6:52 pm
by Bob
I like the Acura from my coming of age years. Modern day Acura really doesn't do anything for me.

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Mon May 02, 2016 5:50 am
by kevm14
That's how we know that 1981 babies aren't Millennials.

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Mon May 02, 2016 7:56 am
by Bob
One guy at my work who is a millennial drives a newer TSX so maybe they are on to something.

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Mon May 02, 2016 9:38 am
by kevm14
I think Hondas rebadged as Acuras being popular with younger buyers isn't anything new. Remember that guy I mentioned at WPI who introduced his vehicle as an "Acura CL" when it was a 98 2.2CL? I don't know what that guy drives now but his age group is still driving the equivalent of that 2.2CL...

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Mon May 02, 2016 9:40 am
by kevm14
Also it makes some sense. If they don't care about cars, they want something that says "I have enough money to make a payment on an entry level luxury car" but that they also want Honda reliability.

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Mon May 02, 2016 11:23 am
by Bob
...and Lexus just seems too much like something their dad would drive.

Re: 30th Anniversary of Acura - a favorite with Millennials

Posted: Mon May 02, 2016 11:26 am
by Bob
kevm14 wrote:I think Hondas rebadged as Acuras being popular with younger buyers isn't anything new. Remember that guy I mentioned at WPI who introduced his vehicle as an "Acura CL" when it was a 98 2.2CL? I don't know what that guy drives now but his age group is still driving the equivalent of that 2.2CL...
Still better than the guy I knew at UMaine who had a 2.slow Jetta with VR6 badges and used to brag about how fast it was.