Tesla Model 3 and the original Mustang
Posted: Thu May 12, 2016 6:44 am
http://www.motortrend.com/news/how-tesl ... A15B8CC0FD
This seems to be true. But how much is based on objective/engineering reasons and how much is based on this being the cheapest thing with the Tesla brand, a brand now associated as a tech luxury item? For Tesla, it probably doesn't matter..at least not right away. For me, it does. Why? Because on objective terms we could compare the Model 3 with the Chevy Bolt. But for many people, that doesn't matter. Kind of like if someone explains in objective terms why the iPhone is not the best phone - it doesn't matter. They want the brand. And then other people mistakenly credit the engineering as the reason for success.However, whether Musk is another Preston Tucker or the next Henry Ford, he’s achieved something remarkable. It’s not that he’s created an auto company from scratch. It’s that he’s captured the lightning in a bottle for which automotive marketers around the world would sell their souls. He’s made tech-savvy 21st-century consumers fall in love with the idea of owning an invention that defined the 20th century. A car.