Ford Mustang Mach-E
Posted: Mon Nov 18, 2019 7:42 am
https://www.cnet.com/roadshow/news/ford-mustang-mach-e/
OK I have a real problem with the branding and marketing here. Like a big problem. At least with the Blazer, GM is like "it's inspired by a Camaro but it is clearly not a Camaro." Also, from an overall product perspective, there is precedent for a mid-size 4 door family utility vehicle named "Blazer" (like from 1991 to 2009 if you include the Trailblazer in the final years). This "Mustang" is just too much of a stretch. Which leads me to my point.
I think my biggest problem is that it exposes the cynical, calculating business plan. All companies have business plans (well, good ones do) so that part is normal. But I'm not supposed to read so clearly into the plan with a product. And yet, as they have been improving the Mustang (which is good), and doing GT this and Shelby that, now they're like..."OK, we have reached peak Mustang, time to pluck that name and do an electric crossover." I'm also bothered because non-car people are going to be like "wow, it's basically as fast as a GT500 from 0-60!" Because 0-60 is THE way you measure vehicle performance /sarcasm. They even have a "GT" trim. I just cannot handle this at all. Not because I'm some anti-EV luddite but because it is such an obvious, calculating and cynical marketing job. And I may have to hear about it all through the holidays as non-car people and casual car people try to start conversations about it....ugh.
I dunno, if you weren't excited about the Model Y, I don't know why this would do anything. Also like with the Model 3, the base models are a far, far cry from the top models in performance.
None of this has anything to do with the product itself but I am very annoyed with the marketing here. If it is, in fact, a good product, then it should be able to stand on its own without such a ridiculous marketing over-reach. Do they trust in the product, or not?
OK I have a real problem with the branding and marketing here. Like a big problem. At least with the Blazer, GM is like "it's inspired by a Camaro but it is clearly not a Camaro." Also, from an overall product perspective, there is precedent for a mid-size 4 door family utility vehicle named "Blazer" (like from 1991 to 2009 if you include the Trailblazer in the final years). This "Mustang" is just too much of a stretch. Which leads me to my point.
I think my biggest problem is that it exposes the cynical, calculating business plan. All companies have business plans (well, good ones do) so that part is normal. But I'm not supposed to read so clearly into the plan with a product. And yet, as they have been improving the Mustang (which is good), and doing GT this and Shelby that, now they're like..."OK, we have reached peak Mustang, time to pluck that name and do an electric crossover." I'm also bothered because non-car people are going to be like "wow, it's basically as fast as a GT500 from 0-60!" Because 0-60 is THE way you measure vehicle performance /sarcasm. They even have a "GT" trim. I just cannot handle this at all. Not because I'm some anti-EV luddite but because it is such an obvious, calculating and cynical marketing job. And I may have to hear about it all through the holidays as non-car people and casual car people try to start conversations about it....ugh.
I dunno, if you weren't excited about the Model Y, I don't know why this would do anything. Also like with the Model 3, the base models are a far, far cry from the top models in performance.
None of this has anything to do with the product itself but I am very annoyed with the marketing here. If it is, in fact, a good product, then it should be able to stand on its own without such a ridiculous marketing over-reach. Do they trust in the product, or not?