I think the 5 reasons for the crossover in the second half dominate and the 5 reasons in favor of a fullsize SUV are clearly defining a niche market. I guess this isn't news...
This sums it up well:
Switching from a sedan to a crossover is much less of a leap than switching from a sedan to a full-size SUV. And that’s not just true of sedans, but it also applies to pretty much any other category of vehicle including wagons, hatchbacks, and minivans. Many will argue that crossovers provide the best of all worlds, combining an easy ride and car-like handling with a commanding ride height and plenty of storage and passenger space.