Jonny Lieberman wants a CTS-VMax

[kevm14]

http://blogs.motortrend.com/its_time_fo ... _vmax.html

Before we talk VMax specifics, let's talk business case. Put very simply, performance cars are premium products. Premium cars make up only 11-12 percent of the auto industry's volume, but (depending on who you talk to) either 50 percent or more than 50 percent of the profits. If people are willing to pay more for more performance, you make more profit. All indicators point to the fact that they are more than willing. So right here is the excuse needed to justify a Cadillac VMax badge: GM wants to make more money.

VMax wouldn't be unprecedented. BMW makes Competition Package versions of their M cars. AMG adds an S before sometimes adding Black Series. Audi makes the R8 V10 Plus. Jaguar goes from R to RS to (sometimes) RS-GT, and now all the way up to SVR. It's time for Cadillac to get with the (more profits) program.

Interesting. Cadillac (and I) would probably argue they are already performing at the level of many of those high margin special edition cars. But that misses the point I guess.

[kevm14]

Ah, he's going after the 8L90.

Here's where the CTS-V is weak. Transmission. Cadillac threw away the manual transmission for the third-generation CTS-V (boo), and there aren't any dual-clutch transmissions on the market that can handle so much torque. Why do you think all the BMWs and Audis that make more than 500 pound-feet of twist use the ZF eight-speed auto? No, the Veyron's Ricardo unit doesn't count. As a result, we have GM's new eight-speed automatic, the 8L90 Hydramatic. While there's nothing mechanically wrong with the 8L90 (though obviously there will be compromises when the same cogswapper must work in both a Yukon and a Corvette), something isn't kosher electronically. Programming? Processing power? Bus speeds? Operating system speed? I don't know the exact culprit (it's one of those), but I do know that it's not good enough. Sadly for Caddy, the V-6 Camaro uses an eight-Speed (the mechanically similar 8L45) that's much quicker. This has to be fixed.

Here's why the 8L90 in the CTS-V is so weak: once you've engaged manual mode, the only way to switch gears is via the paddles (which are electric switches instead of real paddles). Which would be fine, if the 8L90 weren't so slow. For CTS-V duty, the LT4's redline has been lowered to 6500 rpm, though it feels more like 6350 rpm to me. Point is, on the German competition, when you pull the upshift paddle at redline, the transmission quickly clicks into the next higher gear. On the CTS-V there's a pause.

[kevm14]

He does have other ideas, too.

Let's keep going. How about a carbon fiber roof? Or a carbon fiber trunk lid? An obnoxious, but functional, down-force-generating rear wing is a must. Canards. Dive planes. Michelin pilot sport cup 2s. Carbon Fiber wheels. Fix the transmission. Go nuts. Make it the very best it can be.

Is this a pipe dream? A fantasy? While I don't have any specifics, my sources do tell me that Cadillac might just be cooking something like VMax up. After all, VMax is too good a name not to. What do you think? Are the ATS-V and CTS-V good enough as they stand? Or is there room for improvement? Like say if they dropped a 7.0-liter V-8 into the ATS-VMax, hint, hint? Let us know below. Until then, dream greatly.

ATS-VMax with the LS7? Oh god yes. I could maybe forgive the lack of LT1 in the ATS-V. They need to figure out emissions and do something to compete with the Voodoo, by the way.

ATS-V+ article from earlier this year (LS7 rumor): http://wot.motortrend.com/1505_cadillac ... power.html