Cadillac President Johan de Nysschen interview

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kevm14
Posts: 16025
Joined: Wed Oct 23, 2013 10:28 pm

Cadillac President Johan de Nysschen interview

Post by kevm14 »

http://www.motortrend.com/news/cadillac ... 9C679C2DC6

There is actually some good stuff here. Some things I took away:
- Escala is closer to production than prototype
- Serious marketing and dealer issue. They need to improve the dealership experience. He specifically notes the media likes the vehicles but they need the consumer to have similar feelings.
- Different approach to sedans vs crossovers. Sedan will continue to see class-leading driving dynamics. Crossovers, more a design and usability focus.
- Can't continue to sell on a price advantage. Hopefully this isn't a cart-before-the-horse situation.
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