This just seems dumb and I don't know that mirroring FCA is the recipe for success.
Ford has said it will offer fewer car nameplates in the future. It’s reallocating $7 billion from cars to trucks and SUVs including the upcoming Ranger.
Maybe they have no idea how to restyle it from here.
This is a strange decision. These seem to actually be pretty good cars. I don't generally hear about them having issues, and it is really the biggest car that Ford actually sells. (The Taurus is not very successful as far as I know)
Ford CEO Jim Hackett said last month that customers are looking for a “bigger silhouette,” hinting the Fusion could grow in size or change significantly.
Maybe they are scraping the Fusion and Taurus platform and making a slightly bigger "Fusion".
The Impala is actually doing pretty well but still pales in comparison to the leaders in the midsize segment. What they should do is improve the Taurus, and continue the Fusion lifecycle as normal. I don't understand the article. UNLESS....their margins on the Fusion are not good, and they think a large car will do better in terms of margin. I guess that is possible.