http://blog.caranddriver.com/game-on-ho ... h-a-badge/
Nice.The distinct trim name allows Ram to certify the HFE separately from the rest of the 1500 lineup. Because the tonneau cover is standard equipment on the HFE, it remains in place when the Ram team conducts the coast-down portion of the fuel-economy testing procedure. The cherry-picked quad-cab configuration also lands in a lower weight class than what was used for all two-wheel-drive Ram 1500 EcoDiesel models last year. Those two particulars mean that the resistance is dialed down on the dynamometer when the HFE actually runs the fuel-economy test.