World's most valuable brands

[kevm14]

http://www.forbes.com/powerful-brands/list/

The top 100. This isn't tech sector. Or just US based companies (though having a US presence is required to make the list so some exclusions apply).

Both Apple and MS are outperforming their ranking if you look at revenue (the columns sort if you click). MS, in particular.

Also of interest is Exxon Mobile which has #2 top revenue but is #81 in brand value.

Here is how they determine brand value: http://www.forbes.com/sites/kurtbadenha ... e-numbers/

[bill25]

To me, the biggest surprises are McDonalds and Coke with the junk food backlash that is popular now.

[Bob]

On a similar note, I was surprised to see Marlboro in there.